On this episode of The Foodpreneur, we’re talking the union of tea and juice with Laura Jakobsen, founder of Tea Riot. Hear the exciting story of how a marketing and branding expert, turned her morning energizing blend into a Southern California Good energy revolution!
Episode 21: Tea Riot w/ Laura Jakobsen
Time Stamped Show Notes
- [1:34] — Laura remembers spending summers with her grandparents near the Chesapeake Bay. Laura remembers living off the land and eating fresh seafood and vegetables, specifically the melon and cantaloupe.
- [5:14] — Laura couldn’t tell you that she would end up as a foodpreneur. Most of her family grew up in the medical field, an area of work she stayed away from.
- [8:00] — Laura explains her past in food marketing.
- [11:43] — Laura found herself skipping meals and eating poorly so she decided to order tea to help her get on a healthy track and keep her energy. She also found herself drinking cold-pressed juice on her way to work and finally had her “ah-ha moment” to mix the two.
- [14:21] — Laura first began selling her product at local farmers markets and eventually hustled her way into Whole Foods.
- [19:12] — Laura explains her branding and the story and reasoning behind Tea Riot as a brand.
- [22:32] — Laura talks finance and how she started her business. Laura made sure to invest in her 401k and savings from her first job up until now. She decided to use most of her savings to start her business.
- [27:55] — Laura’s biggest key to success is her hustle. It’s the grit and hustle; the willingness to make it happen.
- [29:53] — The future of Tea Riot would love to be a leading player in the Tea category.
- [32:10] — Laura shares her opinions on the “organic movement.”
- [37:09] — Laura takes on what Elan throws at her in the “Pressure Cooker Round,” of the interview.