Episode #20 – Eat Cleaner – Mareya Ibrahim

On this episode of The Foodpreneur, we’re talking clean produce and healthy living with award-winning ‘Fit Foodie and Chef, Mareya Ibrahim, founder of Eat Cleaner. Learn about Mareya’s remarkable journey through food, from growing up with big family meals in Egypt to becoming a leading educator on cooking, eating and living clean, while building a […]

September 20, 2017 50
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On this episode of The Foodpreneur, we’re talking clean produce and healthy living with award-winning ‘Fit Foodie and Chef, Mareya Ibrahim, founder of Eat Cleaner. Learn about Mareya’s remarkable journey through food, from growing up with big family meals in Egypt to becoming a leading educator on cooking, eating and living clean, while building a huge tribe in the process!

Episode 20: Eat Cleaner w/ Mareya Ibrahim

Time Stamped Show Notes

  • [1:23] — Food was everything for Mareya’s family in Egypt. “Middle-eastern people love to eat,” she continued.
  • [5:27] — Mareya’s grandfather was a food aficionado before it was cool. Born in 1904, he understood and taught himself concepts about nutrition and food that many people of the era did not.
  • [7:47] — Mareya’s grandfather was the most influential person in her life.
  • [12:21] — “At the end of it, I think bringing people together and enjoying a meal is probably the deepest conversation and place of understanding that we can create.”
  • [14:34] — Mareya talks about the confusion surrounding many popular diets today and how she believes we as a population should eat for health: “eating as close to the source as possible, eating in season, and eating in moderation.”
  • [19:03] — Mareya shares her thoughts on pesticides and the steps she takes to attempt to reduce their usage and make them safe.
  • [22:56] — Of 48 million reported cases of foodborne illness, leafy greens are the number one cause… 5 out of 10 most pathogen causing foods are produce. “Even if you’re eating organic, it does not mean that your exposure is reduced, it means that your exposure to chemical pesticides is reduced, but not from organic matter. In fact your chances of getting a foodborne illness from organic matter goes up because the farmers use natural things like manure etc.
  • [28:01] — Mareya shares how and why she first decided to start Eat Cleaner.
  • [31:19] — Mareya “bootstrapped” much of the startup money for her company until taking on a new partner and loan a few years into the business’s life.
  • [35:45] — Mareya’s first learning lesson was when she launched five products at once instead of focusing less and getting it “right.”
  • [39:34] — Mareya talks about the role that organic, gmo-free, and other certifications like play in the future of food sustainability for our world.
  • [42:59] — Mareya believes that food waste is the #1 problem that we face in the food world.
  • [46:24] — Mareya answers everything that Elan throws at her in the “Pressure Cooker Round.”