On this episode of The Foodpreneur, we’re talking following your gut and a bubbly probiotic tea with Daina Trout, founder of Health-Ade Kombucha. Learn how three friends who came together, turned $600 and a hair-loss idea into one of the most recognized healthy beverages on the market!
Episode 16: Health-Aid Kombucha w/ Daina Trout
Time Stamped Show Notes
- [1:08] — In the city of Boston in 2011, Daina and three friends joined an entrepreneurship club and threw their life savings “on the table” to start their new company, Health-Aid Kombucha.
- [2:57] — Daina never had the goal of working in the food industry, though food and cooking was a large part of her childhood.
- [4:55] — Daina explored foods that she felt “made her feel good” while studying nutrition at Tufts University.
- [6:30] — “It was the beginning of Kombucha,” Daina states when speaking on her time in grad school 10-15 years ago. “It made it’s real comeback in the past 5-6 years.”
- [10:19] — Daina tells us about her past as a student studying probiotics and her company’s fitting motto, “follow your gut.”
- [14:55] — Daina explains how she met her business partners, Justin and Vanessa.
- [17:19] — Daina tells us the “hair loss to Health-Aid story,” the story that explains how she and her business partners flipped ideas from a hair loss product to crafting their own kombucha.
- [19:30] — “I had so much kombucha, I didn’t even know what to do with it so we started giving it away.”
- [21:14] — Daina and her company sold out at their first farmers market within an hour.
- [22:54] — Daina tells us the origin of the name Health-Aid which she and her partner Justin thought of in only 20 minutes of brainstorming.
- [25:40] — The name “Kombucha” can be broken into two words with separate definitions in Chinese and Japanese. “Kombu” means “seaweed” in Japanese, and “Cha” defines as “tea” in a couple Asiatic languages.
- [28:14] — “The hustle is the most important ingredients period. Moving forward and moving to evolve is such a key piece,” Daina stated when asked if she had any tips for aspiring foodpreneurs.
- [31:49] — Daina explains how she got her investors; she was even lucky enough to be approached by the founder of Nantucket Nectars.
- [35:11] — Daina gives tips on winning investors.
- [38:04] — Daina’s biggest setback is was money. “It takes money to grow this fast, there’s no way around it and you need to think way ahead. Manage your cash very smartly because it will go very fast.”
- [40:49] — Daina tells us about her aspirations and goals for her company.
- [42:32] — Daina gives us her opinion on the importance of food labeling.